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Single women are really judgmental.
Likely more than once. The problem with putting your girl in raw denim jeans and Red Wings, it seems, is that the products are a little too rugged.
It takes a certain style to wear raw denim and moctoes. The team at Red Wing experienced something similar. Or they were scared off by the idea of having to break in the boots—something most male Red Wing wearers can probably testify to not always being a pleasant experience.
Part of the success no doubt comes from the fact that Red Wing Heritage put a female creative mind in charge of the project. It only seems logical, right?
Red wing shoes; by women, for women
Even better to find someone who was quite literally born into the Red Wing brand. So I find myself continually surprised and humbled by how deeply our brand touches the lives of so many people around the world.
I never forget how incredibly fortunate I am to be able to play a role in this company, and in everything I do I try to live up to the expectations of our customers. We wanted to carefully consider every element of the collection from how the boots are constructed to how we present the collection in the market to cater to the diverse expectations of these awesome women.
Our initial collection was a combination of offering styles that we knew women were already buying, like our Iron Rangers and Moc Toes, and offering des that put a more feminine spin on some of our most iconic silhouettes. For our first season, it was important to us to make sure the collection was undeniably Red Wing, so every boot has features that tie directly back to our archives.
As we move forward, we keep slowly pushing the envelope, balancing the need to stay dead-focused on who we are as a brand and the need to stay fresh and meet women where they are today. We hear a lot that men are bringing their wives and girlfriends into our stores and buying them boots because they are so excited to share the brand they love with the woman they love! This shared enthusiasm has played a huge part in our initial success of the line.
The biggest differences I see are more on the retail level than on the consumer level. We also have a lot of men and women who work in an office and love the brand because they can rely on our boots to look good, feel good and stand the test of time wear after wear, year after year.
One difference that we do see, which we integrated into the features of the collection, is that women tend to have more shoes in their weekly rotation than men.
Or check out their store locator to find a retailer near you that sells the products. This article was written by Thomas Stege Bojer, the founder and owner of Denimhunters.
Thomas launched the site in and built it into a voice for the denim industry and community. Save my name,and website in this browser for the next time I comment.
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