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Unlike many other major inventions, the original idea of the automobile cannot be attributed to a single individual. Leonardo da Vinci considered the idea of a self-propelled vehicle in the 15th century. In a Swiss clergyman, J. Genevois, suggested mounting small windmills on a cartlike vehicle, their power to be used to wind springs that would move the road wheel. Two-masted wind carriages were running in the Netherlands inand a speed of 20 miles 30 km per hour with a load of 28 passengers was claimed for at least one of them.


Battle lines are quickly drawn. One side […].

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Having grown weary of both sides of the debate, I was curious; did Ford utter those words? And what did they mean for the early days of the Ford Motor Company, and by extension, for entrepreneurs looking to learn about how to innovate?

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We have no evidence that Ford ever said those words. My methodology in determining the non-existence of this quote is a footnote to this blog post. Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile.

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He adapted the moving assembly line process for the manufacture of automobiles, which allowed him to manufacture, market and sell the Model T at a ificantly lower price than his competition, enabling the creation of a new and rapidly growing market. But in doing so, Henry Ford froze the de of the Model T. Freezing the de of the Model T catalyzed the speed of this virtuous circle, allowing him to better refine the moving assembly line process, which in turn allowed him to cut costs further, lower prices even further, and drive the growth of Ford Motor Company from 10, cars manufactured in tocars in tocars in The Ford Motor Company did introduce a closed-body Model T, and did so without ificantly altering its open-body de, which most observers at the time felt amounted to a reluctant afterthought.

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It was better cars, with better financing options. However, that is most decidedly NOT the point of this post.

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Yes, some customers in certain types of businesses are quite capable of verbalizing precisely what sort of innovative product one could build and sell them. And of course, customers in other types of businesses are wholly incapable of verbalizing, with any sort of fidelity whatsoever, what they need and why they need it.

All of this came about because I asked and answered this question on Quora.

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Tom Wood contacted the Henry Ford Museum to ask about the provenance of the quote. He received the following reply:.

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Ford wrote numerous articles for a variety of periodicals and newspapers and the quotes attributed to him were varied and often unsubstantiated. Quote Investigator also fails to find attribution to Henry Ford.

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on Innovation or related topics Customer experienceEntrepreneurship and Transportation and distribution. Partner Center.

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The modern automobile is a complex technical system employing subsystems with specific de functions.


If four similar cars carrying different of people, were to travel down the same slope, which car will travel faster down the slope?


The opinions expressed in the studies are those of the consultant and do not necessarily represent the position of the Commission.


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